The revenue potential is uncertain, but it highlights the aggressive strategy the company is taking to rise further from the ashes. GoPro will allow third parties to integrate its cameras into their own products - think sports broadcasting or integrated controls in smart devices and cars. The company is now looking to grow its addressable market with a brand new Open GoPro initiative it launched during the second quarter. It appears consumers are springing for higher-end models like the HERO9, which starts at $349.98. GoPro sold through 820,000 cameras during the period, and the average selling price for its lineup rose 15% to $345, even higher than the $330 the company expected.
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